I think it could be very useful to be able to enter a formula inside a column within Easymorph. For example, if I need to show a picture inside a column instead of its link... this way I could write the column as "=IMAGE('"&[link]&"')" and when exported to Excel it shows directly the picture. If I want to show the text instead I can add a single-quote at front such as "' =IMAGE(..." and in that case it will be considered simple text.
Thx for considering in future updates.