50 years in electronics - from design to sales and project management. Now, as Senior Creative ("Påhittare" in Swedish) at Optento, I'm channelling that experience into building tech stack solutions for B2X e-commerce and tech industries.

I utilise EasyMorph as both a strategic tool and a solution accelerator, creating nearly out-of-the-box solutions for ETL, PIM, AI and API connections for my customers.

"I do what I want, and it's never too late to learn something new." At my stage, I have the freedom to choose projects I'm passionate about and where I can make a real impact. I love combining complexity with creativity to build solutions that not only work but also inspire.